Stand out on Google with a free Business Profile

Having an online presence is imperative for any business owner. After all, most of your customers are probably searching for products and services online. Unfortunately, if they can't find you, they'll likely go to your competitors who do have an online presence. Even if you still do not have any actual website, there are still other online opportunities to be found online.

One of the best ways to do that is with a Google My Business profile. Below we will go into some of the top reasons why your business should create a profile today.

Appear in Search Results

Creating a Google My Business profile helps you appear in local search results when people are searching for your business or services on the Google search engine. When someone searches for a business like yours on Google, your business profile will appear as an option for them to select. This is especially important if you're trying to attract customers from a specific geographical area. Your profile will actually be connected to Google Maps to help people identify local business in common searches like "pizza near me" or "hardware store near me". 

There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. You can even use Google My Business to publish posts to your Business Profile, much like you would on social media platforms.

A Business Profile alone contains limited information about your business. But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that set your business apart from others. You will also use your Google My Business to make edits and updates as needed. Having this profile makes it easy for customers to find your contact information and connect seamlessly with you. When potential customers see your Google My Business profile, they'll be able to quickly access the information they need and take action quickly to connect with you. This profile alone can help increase the chances that a potential customer will reach out to you when they're ready to buy or even during their research process.

You can use the Google My Business dashboard to gain key insights on your audience and local search performance. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category.

These valuable insights about your customers like a gold mind. Google My Business provides valuable insights about who's searching for your business and what they're looking for. This information can be used to improve your marketing efforts and overall business strategy.

Remember, Google My Business is free and easy to set up. Unlike other marketing platforms, there's no cost to create or maintain a this profile. Setting up your profile is relatively simple. You can do it yourself in just a few minutes, or many businesses reach out to marketing professionals to have it done for them. 

Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.

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